Economic impact of NDT Broadgate

The first project of its kind in the world

Building on the success of British Land’s long-term partnership with New Diorama Theatre at our Regent’s Place campus in London, together we launched one of the UK’s biggest and most accessible arts hubs: NDT Broadgate.

The first project of its kind in the world, between August 2021 and July 2022, NDT Broadgate provided over 20,000 sq ft of creative space completely free to independent and freelance artists. New research reveals the huge economic impact this generated for the UK, fuelling the recovery of the arts post-pandemic and boosting Broadgate’s commercial success.

开创性的项目

它是如何开始的

文化 & 商务

帮助人才

艺术家的情感

我们对数字的影响

£ 40 m

收入

NDT Broadgate boosted the UK economy with £40m additional revenue.*

1000 +

工作

NDT Broadgate supported 1,039 full-time jobs during the pandemic.

近 2 x

销售提升更大

Restaurants and bars close to NDT Broadgate benefited from nearly double the sales uplift of other retailers across the campus.

^{*This includes box office sales, 来自资助者的资助, increased revenue for supply chain partners, and greater expenditure by employees and visitors. Full details are available in the report.}

We’re proud to share new research by international experts BOP Consulting, revealing the economic impact of NDT Broadgate. We hope this encourages greater partnership across artists, 文化组织, 房地产公司, policymakers and local government. Together, we can achieve so much more.

西蒙•卡特

云顶集团游戏公司首席执行官

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8800 +

艺术家们受益

In just one year, 8,841 creative practitioners accessed the free space.

250 +

制作新节目

Over 250 new shows created at NDT Broadgate, along with 40 national tours, 12本新书, 10 new films and 1 interactive ghost walk.

51 %

全球多数

51% of all projects at NDT Broadgate led by artists who are Black, 东亚, South Asian or from the 全球多数.

The Value of Affordable Space

In a city where the rent on a rehearsal studio can cost two or three times the weekly wages of the artists working in it, this report shows what a small investment can unlock for everyone.

威廉·罗素爵士

Lord Mayor of the City of London, 2019-2021

Boosting footfall and enriching the whole area, NDT Broadgate was an essential ingredient in the City’s post-lockdown recovery.

大卫•沃克

Chief Operating Officer at British Land

Alongside positive social and economic impacts, cultural collaborations are a powerful way for us to get in front of new audiences and to build deeper relationships with customers who have a shared interest in the arts.

蕾切尔斯宾塞

Local resident and BAFTA Elevate artist

With the impact of the pandemic I can honestly say I would no longer be in the industry today if it weren't for the space I accessed at NDT Broadgate.

安娜·迪

Head of Social 可持续性 at British Land and Trustee of New Diorama Theatre

The impacts of NDT Broadgate surpassed our own expectations, providing tremendous social-economic benefits and really bringing to life the tangible social impact that businesses such as ours have the potential to affect.

方法

International experts BOP Consulting calculated the economic impacts of NDT Broadgate in line with good practice guidance, 英国财政部绿皮书.

下载 BOP Consulting’s economic impact assessment

NDT Broadgate supports British Land’s 2030 sustainability strategy: Greener Spaces, 繁荣的地方, 负责任的选择.